Executive Crumple Zone

Executive Crumple Zone
A Novel by Michael A. Sisti

When high-energy entrepreneur Dave Powers becomes head of marketing in a large health insurance company, he has no idea that he’s in store for the roller-coaster ride of his life. He’s all about can-do energy, splash and creativity. The insurance giant is about procedures, low-key advertising and endless meetings that don’t accomplish anything. Used to operating independently, Dave is shocked by the twists and turns of office politics and departmental turf wars, and the behind-the-scenes shenanigans of narcissistic bosses and groveling sycophants. Told in a series of emails, his roughshod ride through the corridors of corporate bureaucracy is as hilarious as it is heart-breaking. His story of creative triumphs, managerial incompetence and exasperating fiascos is an object lesson of the realities of power, greed, folly and success in today’s dysfunctional business world.

Although written before the current financial crisis took hold, as a cautionary tale Executive Crumple Zone provides ample evidence of the reasons why we got in trouble in the first place. Thus the book contains a number of lessons for the corporate world regarding politics, communications, leadership, ethics and business practices. To that end, a Q & A guide for students, teachers and professors in MBA programs is appended.

Michael A. Sisti has been writing professionally for over 30 years, creating advertising copy, magazine articles and a satirical column called “Local Color.” An expert on marketing, branding and creative thinking, he offers services to a variety of businesses through his marketing company, Sisti & Others.  He lives with his wife Sara in Sarasota, Florida.

Praise for Executive Crumple Zone

If you've ever worked in a corporate environment, you'll appreciate this cautionary tale on office politics with a capitol POLITICS. When consultant Dave Powers tries turning around marketing at a large, slow-moving insurance company the results are hilarious in a painfully true way.
                                 -Tom Monahan, Director of SPEC Advertising Portfolio Program
                                  Johnson & Wales University
                                  Author of Do It Yourself Lobotomy

The lessons in this entertaining novel make it required reading for every corporate executive. I gave copies to everyone on my staff.
                                 -Christine Howard, VP Compliance
                                  Prudential Financial, Inc.

WOW. WOW. Holy friggin’ WOW! Using a clever email format to advance his story, the author takes us on a dizzy, frightful, tragic, humorous and insightful ride inside corporate America. Bravo, Mr. Sisti, job well done!
                                -Michael H. Samuelson
                                 Author of Voices From the Edge
and What Would Mickey Say: Coaching Men to Health & Happiness

Congratulations on a fine piece of literature written in your unique style, and may it become 'required reading' for all college grads preparing for life in corporate America!
                                -Thomas Mulvihull,
                                 Corporate bureaucrat, entrepreneur, artist, sculptor and author

A real-life “The Office.”’ Ride along as an outsider, and learn how hard it is to be an insider. I found the characters believable, and not always ones you could be sympathetic with, and that the “plot”
was totally plausible with alliances, backstabbing, triumphs and tragedies of real business life, as well as life in general.
                                 -Dr. Michael W. Pitts, Associate Professor of Strategic Management
                                  School of Business, Virginia Commonwealth University

The novel is interesting, educational, and reads a little like a horror story! I am stunned at this window into the brutal weaknesses of the giant-business model.
                                 -Wes Roberts, Publisher, SRQ Media Group

A very insightful glimpse into the workings of corporate America in a fun and quick read. I recommend this book for educators, students, and anyone who would enjoy a well-written and captivating look at the dark underbelly of corporate gamesmanship.
   -Rosalie Jackson Regni, Assistant Professor, Merchandising
                                   School of Fashion, Virginia Commonwealth University
                                   Co-author of Entrepreneurship in Action: A Retail Store Simulation

Executive Crumple Zone was honored as an Award Winner in the "Cross-Genre Fiction" category of the 2010 International Book Awards.